Business 301: Marketing

Below is a list of free internet resources, databases the library subscribes to, and print resources to assist you in gaining information on market research.  The * indicates the web site is free. 

1. Getting started - Finding the SIC and or NAICS code:
           Reference books:
                   NAICS Directory - Ref HF1042 .N6 2002
                   Standard Industrial Classification Manual - Ref HF1042 .A55 1987     
          
           Online Government Websites:
                   *U. S Department of Labor - SIC Codes: http://www.osha.gov/pls/imis/sicsearch.html
                   *U. S. Census NAICS Search: http://www.census.gov/epcd/www/naics.html 
Note: Use the 2002 numbers not the 2007numbers.

2. Stock and Industry Information:
            Reference books:
                   The Value Line Investment Survey - Ref HG4501 .V26   
                    Industry Survey (Standard and Poor's) - Ref  HC106.7 .S71
                    Market Share Reporter - Ref HF1 .M31
                    U. S. Industry & Trade Outlook - Ref HC101 .U54 
                           * 2000 is the last issue published; will eventually be online
                           * 2007 Summary - U.S. Industry & Market Outlook - REF HC101 .U56 

      Library Databases:
                   Business Source Elite:
                         - Find Company Profiles
                         - Find Business News

                    LexisNexis Business:
                         - Find Company Profiles
                         - Find Business News
                         - Find SEC Filings for privately held companies
                         - Find company financial information

             Online Websites:
                   *U. S. Economic Census - Remember your NAICS code
                     http://www.census.gov/econ/census02/guide/INDSUMM.HTM

                   *Yahoo Finance: http://finance.yahoo.com

                   *Hoovers online (free - may charge for reports) http://www.hoovers.com/free/
                              - Some of our databases have the same reports. Check before paying.

                   *Securities and Exchanges Commission - http://www.sec.gov/

3. Demographics
       - Note: When looking at a business think about where you want to locate it.  Make sure there is a good client base in that location with adequate income for your business.

              Reference books:
                       Lifestyle Market Analyst - Ref HF5415.33.U6 L54
                       Wards Business Directory - Ref HG4057 .A575 2001

               Online Websites:

                  * U. S. Census info: http://www.census.gov/
                         - Check for information under Business, Economic Census, and the survey of Business
                            owners. 

     * U. S. Census simplified: http://factfinder.census.gov/
          - Enter city or county in the fact sheet box.
          - Or click population finder.                        

                    *Bureau of Labor Statistics - Consumer Expenditure Survey:                    
                            http://www.bls.gov/cex/home.htm

Please contact Librarian Katie Sanders with questions.